Privacy policy

VOLUPTASTYLE SHOPIFY STORE
PRIVACY POLICY

INTRODUCTION

This Privacy Policy explains how VoluptaStyle (“Company,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you access or use our website www.voluptastyle.com (the “Site”) or related services (collectively, the “Services”).

VoluptaStyle is operated by Lapela EOOD, a single-member limited liability company registered in Bulgaria, with its registered address at 27 Vela Piskova St., 9778 Chernoglavtsi, Shumen, Bulgaria. 
You may contact us regarding this Privacy Policy at info@voluptastyle.com.

By using our Services, you acknowledge and agree to the practices described in this Privacy Policy. If you do not agree with the terms of this Policy, please discontinue use of our Services.

We are committed to complying with applicable privacy and consumer protection laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the General Data Protection Regulation (GDPR) for EU/EEA users, and other relevant U.S. federal and state privacy requirements.

HOW DO WE COLLECT AND USE PERSONAL INFORMATION

To provide our Services, we collect personal information about you from various sources. The type of information we collect depends on how you interact with our Site and Services.

We use this information to:

• Deliver and improve our Services,
• Communicate with you about your account, purchases, or inquiries,
• Comply with our legal obligations (including under GDPR, CCPA, and other applicable data protection laws), and
• Protect the security and integrity of our systems, our rights, and the rights of other users.

Unless otherwise stated in this Privacy Policy, we only collect and process personal information where we have a lawful basis to do so, such as:
• Contractual necessity (e.g., processing payments, fulfilling orders),
• Legal obligation (e.g., complying with tax, consumer, or data protection laws),
• Legitimate interests (e.g., fraud prevention, improving our Services, direct marketing where allowed), or Consent (e.g., for sending marketing communications or where required by law).

WHAT PERSONAL INFORMATION WE COLLECT

The type of personal information we collect depends on how you interact with our Site and Services. By “personal information,” we mean any data that identifies, relates to, describes, or can reasonably be associated with you.

We collect information directly from you when you provide it to us, such as your name, billing and shipping address, phone number, email address, and details necessary to complete your orders and payments. If you create an account, we may also collect your username, password, and other credentials used for account security. When
you communicate with us—such as through customer support or inquiries—you may provide additional information that we store for service and support purposes.

In addition, we automatically collect certain information about your interactions with our Site. This may include details about the device and browser you use, your IP address, geolocation information, and data about how you navigate or engage with our Site, such as the pages you visit and the features you use. This information is often gathered through cookies, pixels, and similar technologies.

We also obtain personal information from third parties. For example, Shopify and other service providers help us operate our store, while payment processors collect information necessary to complete transactions, such as billing addresses and payment details. In some cases, advertising and analytics providers may supply us with data
regarding your engagement with our emails, advertisements, or site features.
Any personal information obtained from these third parties is treated in accordance with this Privacy Policy.

HOW WE USE YOUR PERSONAL INFORMATION

We use the personal information we collect to operate, improve, and protect our Services, as well as to meet legal and contractual obligations. Specifically, we use your information in the following ways:

• Providing products and services: To process your payments, fulfill orders, arrange shipping, manage returns or exchanges, and communicate with you about your purchases.
• Account management: To create, maintain, and secure your customer account, including sending notifications related to your account or activity.
• Marketing and advertising: To deliver promotional content, offers, and advertisements that may be of interest to you, both through email and on other platforms.
• Security and fraud prevention: To detect, investigate, and respond to fraudulent, illegal, or malicious activity that may threaten the security of our Services.
• Customer support and service improvement: To respond to your inquiries, provide assistance, and continually enhance the quality of our Services.

In some cases, we process personal information to comply with applicable legal obligations (such as consumer
rights or financial recordkeeping requirements) or to enforce our Terms of Service.

COOKIES

Like many websites, we use cookies and similar technologies, including pixels and web beacons, to enhance your browsing experience, provide essential site functions, and better understand how our Services are used. These technologies help us remember your preferences, improve site performance, and deliver more relevant advertising.
For specific details about the cookies used by Shopify, which powers our online store, please see the Shopify Cookies Policy.

Cookies serve several purposes. Some are necessary for the basic operation of our website and allow you to navigate and use key features. Others help us analyze how visitors interact with our Services so we can improve functionality and performance.

In addition, certain cookies allow us to tailor advertising and promotional content
to better match your interests.

You may choose to disable cookies through your browser settings, although doing so may affect the functionality of the website and limit certain features. Please note that disabling cookies does not necessarily prevent all forms of tracking.

We also honor the Global Privacy Control (GPC) signal, which lets you opt out of targeted advertising. If we can associate a GPC signal with your account or device, we will treat it as a valid opt-out request. Other than GPC, our website does not currently respond to “Do Not Track” signals sent by web browsers.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may share your personal information with third parties in order to provide our Services, comply with legal obligations, or pursue legitimate business interests. These disclosures may include vendors and service providers who support our operations, business and marketing partners, and affiliates within
our corporate group.

We may also disclose information when you give us consent, when required by law (such as in response to subpoenas or regulatory requests), or in connection with business transactions like mergers, acquisitions, or reorganizations.

Over the past 12 months, we have disclosed the following categories of personal information for the purposes
described above:

Category of Personal Information	Categories of Recipients
Identifiers such as basic contact details and order/account information	Vendors, service providers, business  and  marketing partners, affiliates
Personal information categories listed under the California Customer Records statute (e.g., contact details, account/order information)	Vendors, service providers, business  and  marketing partners, affiliates
Commercial information such as order history, shopping behavior, and customer support details	Vendors, service providers, business  and   marketing partners, affiliates
Internet or other network activity data (e.g., usage data, IP address, browser/device information)	Vendors,       analytics          providers, business  and  marketing partners
Geo-location data (such as approximate location based on IP address)	Vendors,       analytics          providers, business  and  marketing partners

We do not disclose sensitive personal information for the purpose of inferring characteristics about you.
Additionally, we may have “sold” or “shared” (as defined under applicable laws such as the CCPA/CPRA) certain categories of personal information
in the last 12 months for targeted advertising and marketing activities. These include:

Category of Personal Information	Categories of Recipients
Identifiers such as name, email address, phone number	Business and marketing partners
Commercial information such as purchase records	Business and marketing partners
Usage data (e.g., browsing activity on our Site)	Business and marketing partners

THIRD-PARTY WEBSITES AND LINKS  

Our Site may contain links to websites or platforms that are operated by third parties. If you choose to follow these links, please note that we are not responsible for the privacy, security, or data practices of those third-party websites. Each site you visit will be governed by its own privacy policy, terms, and conditions, which we strongly encourage you to review before providing any personal information.  

Any information that you share on external platforms—including public or semi-public areas such as social media networks—may be accessible by other users of those platforms, as well as by the public more broadly. This information is not subject to the protections outlined in this Privacy Policy.  

The inclusion of a third-party link on our Site does not imply endorsement or affiliation with that platform or its operators, unless specifically disclosed in connection with our Services.  
  
CHILDREN’S DATA  

Our Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of 13 (or under 16 in the European Economic Area, United Kingdom, and other jurisdictions where GDPR or equivalent laws apply). If you are under the applicable minimum age, you should not use our Services or provide any personal information to us.  

If we discover that we have inadvertently collected personal information from a child without appropriate consent, we will take immediate steps to delete such information. Parents or legal guardians who believe that their child may have provided us with personal information can contact us at the details provided below, and we will promptly address the matter in accordance with applicable law.  

We also confirm that, as of the effective date of this Privacy Policy, we do not knowingly “sell” or “share” (as those terms are defined under the California Consumer Privacy Act, including as amended by the CPRA) the personal information of individuals under 16 years of age.  
  
SECURITY AND RETENSION OF YOUR INFORMATION  

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.  

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.  
  
YOUR RIGHTS  

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.  

•    Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.  
•    Right to Delete: You may have a right to request that we delete personal information we maintain about you.  
•    Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.  
•    Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.  
•    Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.  
•    Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.  
•    Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.  
•    Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.  

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.  

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.  
  
  
COMPLAINTS  

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.  

INTERATIONAL USERS  

Please be aware that your personal information may be transferred to, stored in, and processed outside of the country in which you reside. This includes transfers to countries such as the United States, where our servers, service providers, and partners may be located.  

For residents of the European Economic Area (EEA), the United Kingdom, and other jurisdictions with data protection laws, we ensure that international transfers of personal data are carried out in compliance with applicable regulations. Where required, we rely on lawful transfer mechanisms such as the European Commission’s Standard Contractual Clauses (SCCs) or the UK International Data Transfer Addendum. These safeguards are intended to ensure that your information receives an adequate level of protection, consistent with EU and UK data protection laws.  

By using our Services, you acknowledge that your personal information may be subject to the laws of countries outside your place of residence, and that such jurisdictions may not provide the same level of protection for your data as your home country.  

Please be aware that your personal information may be transferred to, stored in, and processed outside of the country in which you reside. This includes transfers to countries such as the United States, where our servers, service providers, and partners may be located.  

  
CONTACT  

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, email us at info@voluptastyle.com.